Prime Company of One: Why Staying Small Is the Next Big Thing for Business (Audio Download): Paul Jarvis, Sam Woolf, Penguin Books Ltd: Audible AudiobooksAuthor Paul Jarvis –

I ve always felt like an outsider and wasn t really understood in my career either working in an agency, in house, freelance or consultant The mindset of growth is dangerous for a lot of companies and employees as things can go bad and it s hard to fix them Creating solid core principles that can support growth from strategy or processes should be a must for any business that wants control over their long term growth.Understanding growth and being able to influence it is the same as being able to control and know how to drive a formula 1 race car Things will go bad if you re doing things you re not ready for.Great book that opens and asks the questions you need to think about if you don t want to run your company to the ground I also enjoyed the principle of empathy towards employees, customers, partners, that rarely anyone understands today There are amazing opportunities that not many companies do when you approach your problems from this angle. The book started very well, but it gets repetitive in the second half which is a bit annoying.Leaving that aside, I love the idea of staying small and out of unnecessary problems. If you re just out of business school, this is probably useful If you ve been around the block even just once it doesn t say very much, over and over Like most business books, there s a 2,500 word essay hiding in 250 pages. I am half way through this book but would give it 5 stars even at this stage because it is truly standing out as a game changer in the business start up make money genre Most books and guidance on starting out in commerce business are about scaling up in one form or another This one goes completely against the grain and author Paul Jarvis gently leads you through the whys and hows of such a rationale His approach is thoughtful rather than directive and allows the reader to contemplate, with many examples, the pros and cons of organically growing a business within flexible boundaries that are conceived from the start It is a great read for someone starting out and bootstrapping their way in business but also very good for business owners, managers, corporate directors and CEOs who have been seduced by the blue sky approach to growth and are now well and truly on a speeding gravy train that could crash out of control Mr Jarvis clearly describes the harder fall that can result from this kind of over scaling True, an ambitiously scaling business might just fly but there are many other problems and downsides that come with that which may not necessarily suit the owners, directors, employees or customers Importantly, scaling up big time with all the associated issues it brings may not suit the company or organisation s raison d tre, mission or ethos This book is a discussion on humility in business a condition which is not common and something which we can all learn from. Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf What if the real key to a richer and fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a highly profitable and sustainable company of one Suppose the better and smarter solution is simply to remain small Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business Not as a freelancer who gets paid only on a per piece basis, and not as an entrepreneurial start up that wants to scale up as soon as possible, but as a small business that is deliberately committed to staying that way By staying small, you can have freedom to pursue meaningful pleasures in life and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis Paul Jarvis left the corporate world when he realised that working in a high pressure, high profile world was not his idea of success Instead, he now works for himself out of his home and lives a much rewarding and productive life He no longer has to contend with an environment that constantly demands productivity, output and growth In Company of One, Jarvis explains how you can do the same, including planning to set up, determining desired revenues and keeping clients happy and, of course, doing all this on your own Paul Jarvis challenges growth as the primary determinant of success And how well he does that What emerges is a new paradigm of business, if we so choose, as collectives of empowered individuals doing what they are good at doing business based on relationships and service Perhaps this is a way we can start creating end results that we want for ourselves and the world This book came at the right time for me We ve always battled about the aspirations for our company, and this has helped bring some of those nagging feelings to fore and address them We ve always wanted to do good and important work, and this book provides some useful tips on how to ensure this happens for example by setting an upper limit on how much you want to earn It s written in a very understated manner and, unlike many other business books, favours substance over style Recommended. Wuite dull How many ways are there to say it This book is timely for a growing freelance contractor economy A company of one is for those of us who strive to improve the quality of our work as well as our bottom line without taking on overhead I have been a reader of Paul Jarvis for many years and love having this printed book as a compilation of all the advice and lessons he has learned over those years This book gives a self employed person like myself perspective and guidelines to keep me in control of my business without letting it take control of my personal life Paul s ability to speak and write so well makes this a very digestible read that I have already started to highlight. I read the kindle version.I have also read another book by the author Both times I was happy to have found his books.Global expansion and dominance is not everyone s goal.If you are someone who wants to create a life and a business around it,the wisdom in this book will help you ask the right questions.Definitely helped me.